My market research consultancy over the last 15 years has included report writing, project management, preparing qual and quant presentations, moderating focus groups, depths for qual and quant (face to face/tele, business to business and consumer), preparing simaltoes, business development, value laddering techniques etc.

I have worked on many projects including: health, smoking cessation, mail order, royal mail, public transport, airlines, financial products, public utilities, retail, newspapers, radio, academia, ethnic minorities, Connexions, housing, employment, museums, tourism, sport, policing, environmental issues, voluntary organisations etc.

A Research Associate at Birkbeck College, I was co-author of its published paper, “Fresh Players, New Tactics (Football Governance Research Centre, University of London, 2001)

Being of mixed race origin, I have specialised in research regarding ethnic minorities, a challenging but exciting area. I am published on the issue of Afro-Caribbeans in the UK and Financial Products.

I have experience researching the needs of users of many Primary Care Trusts (PCTs) especially regarding young adults, hard to reach groups and of healthcare professionals in regard to behaviour change.

I have delivered behaviour change research for many Primary Care Trusts (PCTs) regarding the needs of a wide range of service users and service providers/healthcare professionals.

This consultancy has, to date involved 18 PCTs across the country, the Healthcare Commission, Faculty of Health and NICE on behaviour change research projects. These have entailed moderating of focus groups and depth interviews with service users, professionals, the disabled and hard-to-reach groups, in particular on smoking cessation, alcoholism, obesity and behaviour change management. I have also carried out research consultancy on NHS change, Health Inequalities, website usage, disability access, A & E usage, and improving PCT facilities.

The high profile research on smoking cessation for various PCTs and NICE was part of the drive to increase the numbers of successful quitters particularly among the young and hard to reach groups. A significant part of the research was focussed on PCT web-based support for smokers considering quitting and for PCT smoking cessation teams.

I recently worked on the upgrading of Central Manchester Hospitals’ website, which involved focus groups and respondent usage studies. I additionally carried out research for the Healthcare Commission on ease of public usage of its website, which involved online focus groups.

In recent years, I have used my extensive research consultancy and journalistic experience to develop my offer in terms of Business Development. Many research projects involve the evaluation of organisations, products and projects, activity that builds into business progression. Between 2001 and 2003, I held the post of Marketing Consultant for Omnis Group Limited, successfully developing their PR, and client-oriented conferences, leading to a major increase in sales, and a client-base in three quarters of Britain’s Police forces. In addition, I sourced a partner for the software and project management training group, which led to its merger with Public Sector Consultants Ltd.

Since 2006, I have been contracted to work on PR for Football Club United of Manchester, establishing new effective events and fundraising schemes, including its annual Youth United Day and People United Day and the now international FC Minithon fun run. I have also delivered PR contracts for the Disability Rights Commission, Ponti’s, the London-based Italian restaurant chain, Substance, Turquoise PR and Iguana Bar.